Sunday, 12 May 2013
Print *and* digital - just read the book
Whatever marketing strategy is planned, the content underpinning it has to be appealing. Much as I like 'books are my bag' as a concept, there have to be books ready to fill said bags. London Book Fair excitement is ebbing away and all sorts of signed deals are being publicised. That's exciting to read as both reader and publisher and it's all very well for the new, but can it compliment the backlist? That critical part of publishing that builds up authors or publishers as brands? It has to be there or else you lose a good deal of your credibility, your past work and an opportunity for readers to see what you've done.
It's all about the story, isn't it? It's the author's job to present a story that transports you and your imagination and it's the publisher's job to present it in an appealing format.
As a reader, you can take the story wherever you like. Now, I've rejected handbags before as being too small for the necessary 'book I'm reading now' and 'second book in case I finish the first'. Now I have to consider the possible addition of an eReader too?! It's the story that appeals to the reader whether they feel in the mood to download, flick across a screen, turn a page or turn on an audiobook.